//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Linguistics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Differentiating the "I" in "in...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Linguistics
Consumer behaviour
33
Konsumentenverhalten
33
Viral marketing
16
Virales Marketing
16
Emotion
15
Communication
10
Experiment
10
Kommunikation
10
Personality psychology
10
Persönlichkeitspsychologie
10
Social Web
10
Social web
10
Brand image
9
Language
9
Markenimage
9
Social behaviour
9
Soziales Verhalten
9
Sprache
9
USA
9
United States
9
Decision
8
Entscheidung
8
Linguistik
7
natural language processing
7
Behavioral economics
6
Text
6
Theorie
6
Theory
6
Verhaltensökonomik
6
language
6
word of mouth
6
Advertising effects
4
Kaufentscheidung
4
Marketing
4
Purchase decision
4
Werbewirkung
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
Advertising
3
more ...
less ...
Online availability
All
Undetermined
5
Free
2
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Berger, Jonah
7
Packard, Grant
5
Boghrati, Reihane
2
Humphreys, Ashlee
2
Moe, Wendy W.
2
Schweidel, David A.
2
Attai, Deanna J.
1
Berry, Leonard L.
1
Danaher, Tracey S.
1
Howard, Chuck
1
Hsu, Ming
1
Luangrath, Andrea Webb
1
Ludwig, Stephan
1
Moore, Sarah
1
Moore, Sarah G.
1
Nave, Gideon
1
Netzer, Oded
1
Olivola, Christopher
1
Rocklage, Matthew
1
more ...
less ...
Published in...
All
Journal of marketing
2
Consumer psychology review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of service research
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The emergence and evolution of consumer language research
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014634419
Saved in:
2
Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
3
Commentary: using language to improve health
Berger, Jonah
;
Packard, Grant
- In:
Journal of service research
26
(
2023
)
4
,
pp. 514-516
Persistent link: https://www.econbiz.de/10014580303
Saved in:
4
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
5
Marketing insights from text analysis
Berger, Jonah
;
Packard, Grant
;
Boghrati, Reihane
;
Hsu, Ming
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10013454573
Saved in:
6
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
7
Style, content, and the success of ideas
Boghrati, Reihane
;
Berger, Jonah
;
Packard, Grant
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 688-700
Persistent link: https://www.econbiz.de/10014370576
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->