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Does brand spelling influence memory? : the case of auditorily presented brand names
Luna, David; Carnevale, Marina; Lerman, Dawn - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 36-48
Persistent link: https://www.econbiz.de/10009719557
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Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.; Lowrey, Tina M.; Luna, David; Lerman, Dawn B. - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
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Brand linguistics : a theory-driven framework for the study of language in branding
Carnevale, Marina; Luna, David; Lerman, Dawn - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 572-591
Persistent link: https://www.econbiz.de/10011734955