Preface -- Acknowledgments -- Overlapping areas of supply chain and marketing/achieving integration between supply chain management and marketing -- Customer loyalty in the business-to-business context -- The era of omnichannel -- Managing the supply chain in the digital context -- Theory,...

Contents: Preface -- 1. Introduction: surf's up -- 2. Four great logistics waves -- 3. Three disruptive digital trends -- 4. Consumer logistics 1.0 -- 5. Consumer logistics 2.0 -- 6. 6 A sixth wave: personal logistics? -- Bibliography -- Index.