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The evolution of brand personality : an application of online travel agencies

Ha, Hong Youl - In: The journal of services marketing 30 (2016) 5, pp. 529-540

Persistent link: https://www.econbiz.de/10011615549

Investigating temporal effects of risk perceptions and satisfaction on customer loyalty

Ha, Hong Youl; Son, Hee-young - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 252-273

Persistent link: https://www.econbiz.de/10010359565

The moderating role of mobile promotion during current and subsequent purchasing occasions : the case of restaurant delivery services

Pan, Huifeng; Ha, Hong Youl - In: International journal of contemporary hospitality management 34 (2022) 2, pp. 601-622

Persistent link: https://www.econbiz.de/10013164481

The evolution of consumer restaurant selection : changes in restaurant and food delivery application attributes over time

Zhang, Yiyue; Ha, Hong Youl - In: Journal of business research : JBR 170 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014535968

The evolution of brand personality: an application of online travel agencies

Ha, Hong-Youl - In: Journal of Services Marketing 30 (2016) 5, pp. 529-540

Purpose This study aims to assess how continuous outcomes of brand personality vary as a function of time and other predictors. Specifically, the author investigates the roles of brand trust on the direct influence of brand personality, resulting in brand loyalty. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014906129