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~subject:"Low-cost strategy"
~subject:"Zielgruppe"
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Branding: a generation gap?
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Branding: a generation gap?
Harradine, Rod
;
Ross, Jill
- In:
Journal of fashion marketing and management
11
(
2007
)
2
,
pp. 189-200
Persistent link: https://www.econbiz.de/10003472623
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Value brands : cheap or trendy? : an investigation into young consumers and supermarket clothing
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 350-366
Persistent link: https://www.econbiz.de/10008654372
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