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~subject:"Low-cost strategy"
~type_genre:"Bibliographie"
~type_genre:"Case study"
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Low-cost strategy
Consumer behaviour
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
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1
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1
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1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
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1
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1
Services marketing cases in emerging markets : an asian perspective
1
The ROI of pricing : measuring the impact and making the business case
1
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ECONIS (ZBW)
30
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Unternehmenskultur und Veränderungsprozesse : Aufstieg und Fall eines deutschen Einzelhandelskonzerns
Hoffmann, Tanja
-
2016
Persistent link: https://www.econbiz.de/10011417564
Saved in:
2
Applying a dynamic model of consumer choice to guide
brand
development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
3
Stakeholder perceptions of the role of low-cost carriers in insular tourism destinations : the case of Cyprus
Farmaki, Anna
;
Papatheodorou, Andreas
- In:
Tourism planning & development
12
(
2015
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011521974
Saved in:
4
Malaysian Airlines versus AirAsia : customer satisfaction, service quality and service branding
Adapa, Sujana
;
Roy, Sanjit
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 67-75)
.
2017
Persistent link: https://www.econbiz.de/10011537865
Saved in:
5
Quality competition and entry deterrence : when to launch a second
brand
Müller, Stephan
;
Goetz, Georg
- In:
Managerial and decision economics : MDE ; the …
38
(
2017
)
8
,
pp. 1201-1215
Persistent link: https://www.econbiz.de/10011820183
Saved in:
6
Kann man Kreativität ins Ausland verlagern?
Brown, Stephen
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
11
,
pp. 42-51
Persistent link: https://www.econbiz.de/10003770235
Saved in:
7
Pricing strategies of low-cost airlines : the Ryanair case study
Malighetti, Paolo
;
Paleari, Stefano
;
Redondi, Renato
- In:
Journal of air transport management
15
(
2009
)
4
,
pp. 195-203
Persistent link: https://www.econbiz.de/10003866072
Saved in:
8
Glasses direct : a case study of market entry in the UK opticians market
Laffey, Des
- In:
Journal of strategic management education : JSME
5
(
2009
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003981303
Saved in:
9
Incumbent inertia upon disruptive change in the airline industry: causal factors for routine rigidity and top management moderators
Viellechner, Oliver
;
Wulf, Torsten
-
2010
Persistent link: https://www.econbiz.de/10008759360
Saved in:
10
Redefining strategic framework for financial prudence-air Asia : a case study
Saeed, M.
;
Alam, M.
- In:
International journal of economics and management …
1
(
2011
)
1
,
pp. 34-42
Persistent link: https://www.econbiz.de/10009503535
Saved in:
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