brand loyalty. Design/methodology/approach The sample comprised 429 consumers selected using non-probabilistic sampling with …

satisfaction and loyalty. The methodology should provide recommendations for higher education institutions’ managers. Using this …

Perception that the client has of his own brand loyalty has not been addressed in the marketing literature. This … research attempts to overcome this limit in four ways: (1) demonstrating that customer’s perceived loyalty can be approached … more strongly associated to loyalty ; (3) studying the strong influence of CSF on customer expectations and future …

Generally, researchers consider that customer satisfaction is the core driver of loyalty. However, in the case of … loyalty. A study among visitors of a music festival actually shows that a feeling of community has a greater impact on loyalty …

researchers, in spite of its relevance as a mediating variable between sales promotion and satisfaction or loyalty. This research … brand usage frequency on the link between satisfaction and customer loyalty is studied. To address these research questions … results indicate that if the transaction-Specific satisfaction with a brand is negatively linked to consumer loyalty, it is …

brand loyalty, and all of them together lead to brand evangelism. Furthermore, the mediator roles of brand love and loyalty … identification, brand love, and brand loyalty positively affected brand evangelism. Besides, the serial mediating effect of brand … love and brand loyalty was studied between brand identification and evangelism. The data was analyzed using Partial Least …

This paper introduces the concept of a cult brand for a more accurate understanding of the extreme loyalty that …

This paper introduces the concept of a cult brand for a more accurate understanding of the extreme loyalty that …

This study examined a model of patient loyalty from the perspectives of relationship marketing and patient satisfaction … squares. Patient satisfaction directly affected loyalty, but it did not mediate the relationship between relationship … marketing and loyalty. Although healthcare providers can increase patient satisfaction by demonstrating trustworthiness and …

quality service. The dimensions predicting front-line employee satisfaction and loyalty were explored. Data was collected by … dimensions on satisfaction and loyalty. The results indicated that loyalty was best predicted by overall satisfaction, tangibles … and responsiveness. This study contributes to the understanding of service quality, satisfaction and employees’ loyalty …