Moliner-Velázquez, Beatriz; Ruiz-Molina, María-Eugenia; … - In: Journal of Consumer Marketing 32 (2015) 6, pp. 470-484
Purpose – The purpose of this paper is, first, to analyze the direct effects of the relationship chain “causal attributions and recovery efforts → satisfaction with service recovery → conventional and online word-of-mouth intentions” and, second, to study the moderating role of age in...