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~subject:"Loyalty program"
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Loyalty program
Marketing
11
Einzelhandel
9
Retail trade
9
Retailing
9
Consumer behaviour
8
Konsumentenverhalten
8
Schweden
8
Sweden
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Marketing management
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Marketingmanagement
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USA
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United States
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Food retailing
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Lebensmitteleinzelhandel
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Marketing theory
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Marketingtheorie
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Consumer mobility
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Investmentbank
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Kundenbindungsprogramm
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Market mechanism
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Marktmechanismus
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Online retailing
4
Online-Handel
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Preismanagement
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Pricing strategy
4
Transformation
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Aktienmarkt
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Beziehungsmarketing
3
Digitalisierung
3
Digitalization
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Digitization
3
Electronic Commerce
3
Food trade
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Innovation
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Investment bank
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Lebensmittelhandel
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Market
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Markt
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English
4
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Hagberg, Johan
2
Kjellberg, Hans
2
Araujo, Luis
1
Cochoy, Franck
1
Hagström, Marcus
1
Rosengren, Sara
1
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Reconnecting marketing to markets
1
SSE working paper series in business administration
1
The business of gamification : a critical analysis
1
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ECONIS (ZBW)
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Marketing on trial : the SAS EuroBonus case
Kjellberg, Hans
- In:
Reconnecting marketing to markets
,
(pp. 181-203)
.
2010
Persistent link: https://www.econbiz.de/10008808307
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2
Win, earn, gain : gamification in the history of retailing
Cochoy, Franck
;
Hagberg, Johan
- In:
The business of gamification : a critical analysis
,
(pp. 81-98)
.
2016
Persistent link: https://www.econbiz.de/10011563149
Saved in:
3
The role of bonuses in loyalty programs : a literature review
Hagström, Marcus
;
Rosengren, Sara
;
Hagberg, Johan
-
2022
Persistent link: https://www.econbiz.de/10013368759
Saved in:
4
Forming cognitions by investing in a form : frequent flyer programs in US air travel post-deregulation (1981 – 1991)
Araujo, Luis
;
Kjellberg, Hans
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 68-78
Persistent link: https://www.econbiz.de/10011345776
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