Win, earn, gain : gamification in the history of retailing
Franck Cochoy and Johan Hagberg
| Year of publication: |
2016
|
|---|---|
| Authors: | Cochoy, Franck ; Hagberg, Johan |
| Published in: |
The business of gamification : a critical analysis. - New York : Routledge, ISBN 978-1-138-82416-4. - 2016, p. 81-98
|
| Subject: | Computerspiel | Video game | Einzelhandel | Retail trade | Wirtschaftsgeschichte | Economic history | Kundenbindungsprogramm | Loyalty program |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011563149