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Can the label "member" in a loyalty program context boost customer satisfaction?

Söderlund, Magnus - In: The international review of retail, distribution and … 29 (2019) 3, pp. 340-357

Persistent link: https://www.econbiz.de/10012209287

Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers

Colliander, Jonas; Söderlund, Magnus; Szugalski, Stefan - In: Journal of Consumer Marketing 33 (2016) 3, pp. 162-171

Purpose The purpose of the paper is to examine how members at different levels in a multi-level loyalty program react when they are allowed the opportunity to compare the rewards they receive with the rewards received by other members. The authors believe this is crucial, as previous research...

Persistent link: https://www.econbiz.de/10014849959

Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers

Colliander, Jonas; Söderlund, Magnus; Szugalski, Stefan - In: The journal of consumer marketing 33 (2016) 3, pp. 162-171

Persistent link: https://www.econbiz.de/10011523178

Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions

Söderlund, Magnus; Colliander, Jonas - In: Journal of retailing and consumer services 25 (2015), pp. 47-57

Persistent link: https://www.econbiz.de/10011313602