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Luxury consumption, seen under a contemporary light
Webber, Jennifer - In: Luxus als Distinktionsstrategie : Kommunikation in der …, (pp. 83-94). 2018
Persistent link: https://www.econbiz.de/10012025080
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Segmented clusters versus social groupings and status games : the changing landscape of luxury consumers
Steinfield, Laurel - In: The Routledge companion to consumer behavior, (pp. 380-398). 2020
Persistent link: https://www.econbiz.de/10012316191
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Digitalization in the Luxury Fashion Industry : Strategic Branding for Millennial Consumers
Cabigiosu, Anna - 2020 - 1st ed. 2020.
Chapter 1. Introduction -- Chapter 2. An overview of the luxury fashion industry -- Chapter 3. The new consumers of luxury -- Chapter 4. The omnichannel strategy in the fashion industry -- Chapter 5. “See now buy now” -- Chapter 6. Additive manufacturing and smart textiles -- Chapter 7. The...
Persistent link: https://www.econbiz.de/10012399585
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Digitalization in the luxury fashion industry : strategic branding for millennial consumers
Cabigiosu, Anna - 2020
Persistent link: https://www.econbiz.de/10012244762
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2009
Persistent link: https://www.econbiz.de/10003739843
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L' imitation et la contrefaçon peuvent-elles être bénéfiques aux firmes originales? : Une analyse critique des arguments
Grolleau, Gilles - In: Revue internationale de droit économique 23 (2009) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10003821759
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Special issue: Luxury brands
Okonkwo, Uché (contributor) - 2009
Persistent link: https://www.econbiz.de/10003847225
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Luxury world : the past, present and future of luxury brands
Tungate, Mark - 2009
Persistent link: https://www.econbiz.de/10003853874
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Contrefaçon et ostentation
Maître, Philippe; Perrino, Muriel - In: Revue d'économie industrielle 117 (2007) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10003480994