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Luxury not for the masses : measuring inconspicuous luxury motivations
Eastman, Jacqueline Kilsheimer; Iyer, Rajesh; Babin, … - In: Journal of business research : JBR 145 (2022), pp. 509-523
Persistent link: https://www.econbiz.de/10013197924
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Do they shop to stand out or fit in? : The luxury fashion purchase intentions of young adults
Eastman, Jacqueline Kilsheimer; Iyer, Rajesh; Shepherd, … - In: Psychology & marketing 35 (2018) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011970159
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Drivers of attitudes toward luxury and counterfeit products : the moderating role of interpersonal influence
Iyer, Rajesh; Babin, Barry J.; Eastman, Jacqueline … - In: International marketing review 39 (2022) 2, pp. 242-268
Persistent link: https://www.econbiz.de/10013396179
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Measuring the bandwagon effect : development of a generalized bandwagon luxury motivation scale
Eastman, Jacqueline Kilsheimer; Iyer, Rajesh - In: Journal of consumer behaviour 22 (2023) 4, pp. 801-817
Persistent link: https://www.econbiz.de/10014326259
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Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju; Eastman, Jacqueline Kilsheimer; Li, Yuan - In: The journal of product & brand management 31 (2022) 3, pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
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The impact of generational cohorts on status consumption : an exploratory look at generational cohort and demographics on status consumption
Eastman, Jacqueline K.; Liu, Jun - In: The journal of consumer marketing 29 (2012) 2, pp. 93-102
Persistent link: https://www.econbiz.de/10009541766
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The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand
Shin, Hyunju; Eastman, Jacqueline Kilsheimer; … - In: Journal of retailing and consumer services 38 (2017), pp. 59-70
Persistent link: https://www.econbiz.de/10011743135