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~subject:"Luxury goods"
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Luxury goods
Tourism marketing
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Li, Guoxin
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Luxury fashion brand consumers in China : perceived value, fashion lifestyle, and willingness to pay
Li, Guoxin
;
Li, Guofeng
;
Kambele, Zephaniah
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1516-1522
Persistent link: https://www.econbiz.de/10009620124
Saved in:
2
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
3
How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
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