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Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry

Guercini, Simone; Runfola, Andrea - In: International marketing in the fast changing world, (pp. 15-31). 2015

Persistent link: https://www.econbiz.de/10011415981

Sustainability in fashion and luxury marketing : results, paradoxes and potentialities

Akrout, Houcine; Guercini, Simone - In: Journal of global fashion marketing : JGfM 13 (2022) 2, pp. 91-100

Persistent link: https://www.econbiz.de/10013270688

Internationalization of luxury fashion firms : examining the business models of SMEs

Runfola, Andrea; Milanesi, Matilde; Guercini, Simone - 2022

Persistent link: https://www.econbiz.de/10012649101

Internationalization of Luxury Fashion Firms : Examining the Business Models of SMEs

Runfola, Andrea; Milanesi, Matilde; Guercini, Simone - 2022 - 1st ed. 2022.

Chapter 1: Introduction -- Chapter 2: Luxury and internationalization: motives and features -- Chapter 3: The internationalization of luxury fashion -- Chapter 4: The international dimension of the luxury fashion business models -- Chapter 5: Methodology, empirical context, and two cases of...

Persistent link: https://www.econbiz.de/10012814673

The internationalization of Italian luxury brands. The Missoni case

Runfola, Andrea; Ranfagni, Silvia; Guercini, Simone - In: Contemporary case studies on fashion production, …, (pp. 73-88). 2018

Persistent link: https://www.econbiz.de/10011790485

Extreme luxury fashion : business model and internationalization process

Guercini, Simone; Milanesi, Matilde - In: International marketing review 34 (2017) 3, pp. 403-424

Persistent link: https://www.econbiz.de/10011709227

Let's play! : gamification as a marketing tool to deliver a digital luxury experience

Milanesi, Matilde; Guercini, Simone; Runfola, Andrea - In: Electronic commerce research 23 (2023) 4, pp. 2135-2152

Persistent link: https://www.econbiz.de/10014418069

Exploring the internationalization pathways of luxury SMEs : is there an asset of foreignness?

Milanesi, Matilde; Runfola, Andrea; Guercini, Simone - In: International marketing review 41 (2024) 3/4, pp. 806-826

Persistent link: https://www.econbiz.de/10015057135