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Identifying antecedent conditions for luxury brand purchase
Jin, Ting; Prentice, Catherine; Shao, Wei - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502684
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Managing brands ion times of economic downturn : how do luxury brands fare?
Reyneke, Mignon; Sorokáčová, Alexandra; Pitt, Leyland F. - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 457-466
Persistent link: https://www.econbiz.de/10009528856
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Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
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Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
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The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean; Ashill, Nicholas J. - In: International marketing review 39 (2022) 2, pp. 395-422
Persistent link: https://www.econbiz.de/10013396206
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2009
Persistent link: https://www.econbiz.de/10003739843
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L' imitation et la contrefaçon peuvent-elles être bénéfiques aux firmes originales? : Une analyse critique des arguments
Grolleau, Gilles - In: Revue internationale de droit économique 23 (2009) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10003821759
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Special issue: Luxury brands
Okonkwo, Uché (contributor) - 2009
Persistent link: https://www.econbiz.de/10003847225
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Luxury world : the past, present and future of luxury brands
Tungate, Mark - 2009
Persistent link: https://www.econbiz.de/10003853874