This textbook discusses luxury marketing management, considering the broader range of decisions related to the … applying the service-dominant logic to luxury management in relation to the other 4 Ps in marketing decisions (People, Process … luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury …

tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …