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~subject:"Luxusgüter"
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Luxusgüter
Brand management
17,500
Markenführung
17,086
Brand image
11,047
Markenimage
10,930
Consumer behaviour
10,074
Konsumentenverhalten
9,977
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9,149
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8,109
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3,040
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2,235
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1,605
Werbewirkung
1,541
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1,519
Theorie
1,378
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1,368
Marketing
1,180
USA
1,133
Luxury goods
1,131
United States
1,104
Werbung
1,069
Herkunftsbezeichnung
1,023
Designation of origin
1,020
Advertising
1,017
Corporate reputation
978
Firmenimage
976
Customer satisfaction
947
Kundenzufriedenheit
929
Tourismusmarketing
891
Tourism marketing
890
Einzelhandel
848
Handelsmarke
831
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1,052
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72
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Phau, Ian
27
Ko, Eunju
18
Wiedmann, Klaus-Peter
15
Kapferer, Jean-Noël
12
Atwal, Glyn
11
Seo, Yuri
11
Valette-Florence, Pierre
11
Hennigs, Nadine
10
Septianto, Felix
10
Shimul, Anwar Sadat
10
Uggla, Henrik
10
Heine, Klaus
8
König, Verena
8
Shukla, Paurav
8
Bryson, Douglas
7
Cedrola, Elena
7
Dion, Delphine
7
Jain, Sheetal
7
Nagasawa, Shin'ya
7
Batat, Wided
6
Geerts, Angy
6
Gurzki, Hannes
6
Hyun, Sunghyup Sean
6
Joy, Annamma
6
Klarmann, Christiane
6
Meurer, Jörg
6
Ozuem, Wilson
6
Park, Jungkun
6
Pitt, Leyland F.
6
Powell, Shaun M.
6
Thaichon, Park
6
Ahn, Jiseon
5
Aiello, Gaetano
5
Amatulli, Cesare
5
Cheah, Isaac
5
Hudders, Liselot
5
Moore, Christopher M.
5
Mosca, Fabrizio
5
Shahid, Shadma
5
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3
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Kassel University Press GmbH
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Peter Lang GmbH
1
Sage Publications <Beverly Hills, Calif.; London>
1
Technische Universität Braunschweig
1
Universität des Saarlandes
1
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Journal of business research : JBR
99
The journal of brand management : an international journal
61
Journal of retailing and consumer services
44
Journal of fashion marketing and management
34
The journal of product & brand management
32
Journal of global fashion marketing : JGfM
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Psychology & marketing
16
SpringerLink / Bücher
16
Journal of international consumer marketing
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
International journal of retail & distribution management
12
International journal of advertising : the review of marketing communications
11
International journal of hospitality management
10
Springer eBook Collection
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International marketing review
8
Journal of strategic marketing
8
International journal of wine business research : IJWBR
7
Qualitative market research : an international journal
7
Cogent business & management
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Central European business review : CEBR
5
Developing successful global strategies for marketing luxury brands
5
European journal of marketing
5
International journal of consumer studies
5
Journal of consumer behaviour
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Luxury marketing : a challenge for theory and practice
5
Marketing : ZFP ; journal of research and management
5
Marketing letters : a journal of research in marketing
5
Palgrave Advances in Luxury
5
Palgrave advances in luxury
5
Springer eBook Collection / Business and Management
5
The Oxford handbook of luxury business
5
Young consumers : insight and ideas for responsible marketers
5
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ECONIS (ZBW)
1,128
EconStor
1
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1
What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.
;
Arnaout, Jean-Paul
- In:
The international review of retail, distribution and …
30
(
2020
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
Saved in:
2
The effects of rebranding on customer-based
brand
equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
3
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
4
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
5
The identity of luxury brands
Heine, Klaus
-
2012
Persistent link: https://www.econbiz.de/10009532910
Saved in:
6
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
7
The impact of attitude functions on luxury
brand
consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
8
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
9
Expressing herself through brands : the Arab woman's perspective
Alserhan, Baker Ahmad
;
Halkias, Daphne
;
Wood …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10011418400
Saved in:
10
Luxe & marque : identité, stratégie, perspectives
Sainte Marie, Alexandre de
-
2015
Persistent link: https://www.econbiz.de/10011308105
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