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~subject:"Luxusgüter"
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Luxusgüter
Brand management
17,670
Markenführung
17,256
Markenartikel
9,241
Consumer behaviour
8,480
Konsumentenverhalten
8,441
Brand
8,201
Markenimage
7,538
Brand image
7,432
Relationship marketing
2,748
Beziehungsmarketing
2,745
Markenpolitik
2,232
Social Web
1,890
Social web
1,887
Deutschland
1,692
Online-Marketing
1,671
Internet marketing
1,646
Marketingmanagement
1,561
Marketing management
1,547
Germany
1,403
Werbewirkung
1,269
Advertising effects
1,249
Theorie
1,239
Theory
1,229
Marketing
1,104
Luxury goods
991
Werbung
957
USA
955
United States
926
Advertising
890
Handelsmarke
803
Einzelhandel
785
Retail trade
762
Store brand
753
Brand loyalty
721
Corporate reputation
709
Firmenimage
709
Customer satisfaction
691
Kundenzufriedenheit
681
Internationales Marketing
675
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Undetermined
565
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98
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Article
778
Book / Working Paper
210
Journal
1
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Article in journal
661
Aufsatz in Zeitschrift
661
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121
Book section
121
Aufsatzsammlung
26
Hochschulschrift
24
Collection of articles of several authors
20
Sammelwerk
20
Thesis
16
Case study
9
Fallstudie
9
Graue Literatur
9
Non-commercial literature
9
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4
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4
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4
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4
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3
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3
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2
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2
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1
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1
Interview
1
Lehrbuch
1
Market information
1
Marktinformation
1
Ratgeber
1
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1
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1
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1
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English
915
German
69
French
6
Polish
1
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Phau, Ian
26
Ko, Eunju
18
Atwal, Glyn
12
Kapferer, Jean-Noël
12
Wiedmann, Klaus-Peter
12
Seo, Yuri
11
Shimul, Anwar Sadat
10
Uggla, Henrik
10
Septianto, Felix
9
Hennigs, Nadine
8
König, Verena
8
Valette-Florence, Pierre
8
Batat, Wided
7
Bryson, Douglas
7
Cedrola, Elena
7
Heine, Klaus
7
Nagasawa, Shin'ya
7
Dion, Delphine
6
Geerts, Angy
6
Gurzki, Hannes
6
Meurer, Jörg
6
Park, Jungkun
6
Pitt, Leyland F.
6
Powell, Shaun M.
6
Shukla, Paurav
6
Cheah, Isaac
5
Hyun, Sunghyup Sean
5
Joy, Annamma
5
Klarmann, Christiane
5
Moore, Christopher M.
5
Mosca, Fabrizio
5
Sung, Billy
5
Thaichon, Park
5
Veg-Sala, Nathalie
5
Ahn, Jiseon
4
Amatulli, Cesare
4
Berthon, Pierre R.
4
Borges, Ana Pinto
4
Burmann, Christoph
4
Chevalier, Michel
4
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Springer Fachmedien Wiesbaden
2
Springer International Publishing
2
Verlag Dr. Kovač
2
Peter Lang GmbH
1
Sage Publications <Beverly Hills, Calif.; London>
1
Technische Universität Braunschweig
1
Universität des Saarlandes
1
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Journal of business research : JBR
81
The journal of brand management : an international journal
55
Journal of retailing and consumer services
32
Journal of fashion marketing and management
31
The journal of product & brand management
27
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Journal of global fashion marketing : JGfM
17
SpringerLink / Bücher
16
International journal of retail & distribution management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of international consumer marketing
11
Psychology & marketing
11
International journal of advertising : the review of marketing communications
10
International journal of hospitality management
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International marketing review
7
Journal of strategic marketing
7
Springer eBook Collection
7
International journal of wine business research : IJWBR
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Cogent business & management
5
Developing successful global strategies for marketing luxury brands
5
International journal of consumer studies
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Marketing : ZFP ; journal of research and management
5
Marketing intelligence & planning
5
Palgrave Advances in Luxury
5
Palgrave advances in luxury
5
Springer eBook Collection / Business and Management
5
The Oxford handbook of luxury business
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Building consumer-brand relationship in luxury brand management
4
Central European business review : CEBR
4
European journal of marketing
4
International journal of contemporary hospitality management
4
Journal of marketing communications
4
Journal of revenue and pricing management
4
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
4
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ECONIS (ZBW)
988
EconStor
1
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1
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989
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1
Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
Saved in:
2
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
3
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
4
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
5
Interkulturelle Strategien angesichts der Globalisierung der Luxusgütermärkte : eine theoretische und empirische Analyse anhand ausgewählter chinesischer Luxusgütermärkte
Wu, Jiani
-
2011
Persistent link: https://www.econbiz.de/10008902496
Saved in:
6
Are luxury brands really a financial dream?
Kapferer, Jean-Noël
;
Tabatoni, Olivier
- In:
Journal of strategic management education : JSME
7
(
2011
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10009551520
Saved in:
7
The identity of luxury brands
Heine, Klaus
-
2012
Persistent link: https://www.econbiz.de/10009532910
Saved in:
8
The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching
;
Chen, Wei-Wei
;
Wang, Chih-Wei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 593-606
Persistent link: https://www.econbiz.de/10011399136
Saved in:
9
Consumer-
brand
relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
10
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
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