"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global...

Cover -- Title Page -- Copyright -- Contents -- Foreword -- Introduction -- What Is the Reason for This Revision? -- Change Is Accelerating: The Luxury Customer Is No Longer the Same -- Part I Important Choices in Luxury Distribution -- Chapter 1 The Various Models in Luxury Distribution --...

"Luxury Retail Management, Second Edition, sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalization and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and...

Cover -- Title Page -- Copyright -- Contents -- Introduction -- Chapter 1 The Concept of Luxury -- A Problematic Definition -- Chronicle of a Semantic Evolution -- Classification of Existing Definitions -- Luxury Values -- True Luxury, Intermediate Luxury -- Luxury, Being and Appearing -- Five...

Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to...

A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by...