This study relies on the social identity perspective to explore the relationships between the consumer-brand … satisfactory fit for this study's research model. The empirical results shed light on the direct and indirect effects on brand … loyalty. This contribution implies that brand trust had the highest effect on brand loyalty, and this was followed my other …

of different gift cards. We examine how average US consumers feel about exchanging luxury brand gift cards (LGCs) versus … non-luxury brand gift cards (NLGCs). Using secondary data analyses, surveys, and experiments, we demonstrate two …

Taxonomy (Han et al., 2010), integrates the Theory of Cultural Capital (Bourdieu, 1984), and expounds the features of social … values cluster (Psychology of the Thai people), analyses the social hierarchy of Thai consumers according to the Luxury 4P … to conspicuous consumption and social identity. This paper involves religious beliefs that are argued to influence luxury …

luxury consumption was to display wealth and social status. This paper integrates the following two papers: (1) Han and Zhou … (2002), who proposed an integrative model, and argued that three variables, namely Country-of-Origin, Brand Name, and Price …

high status individuals by stating these beliefs if the social image gain is sufficiently high. I test this prediction …