Narrow search
Showing 1 - 4 of 4
Cover Image
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon; Ko, Eunju; Xu, Bing; Han, Yoosun - In: Journal of business research : JBR 65 (2012) 10, pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Cover Image
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Cover Image
An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
Cover Image
The metaverse experience in luxury brands
Jiang, Qi; Kim, Miyea; Ko, Eunju; Kim, Kyung Hoon - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263