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~subject:"Luxusgüter"
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Markenpolitik : Markenwirkunge...
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Luxusgüter
Markenführung
17,263
Brand management
17,259
Konsumentenverhalten
7,540
Consumer behaviour
7,538
Markenimage
7,227
Brand image
7,083
Lehrbuch
5,991
Markenartikel
5,380
Brand
5,331
Relationship marketing
2,598
Beziehungsmarketing
2,597
Markenpolitik
2,474
Social Web
1,813
Social web
1,813
Online-Marketing
1,632
Internet marketing
1,609
Deutschland
1,562
Marketingmanagement
1,467
Marketing management
1,422
Germany
1,223
Marketing
1,216
Werbewirkung
1,163
Advertising effects
1,152
Luxury goods
881
Theorie
880
Theory
864
Werbung
789
Advertising
737
USA
719
Einzelhandel
703
Corporate reputation
685
Firmenimage
685
Retail trade
685
Brand loyalty
670
Internationales Marketing
668
United States
657
Customer satisfaction
647
Kundenzufriedenheit
647
International marketing
616
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Online availability
All
Undetermined
526
Free
87
Type of publication
All
Article
698
Book / Working Paper
182
Journal
1
Type of publication (narrower categories)
All
Article in journal
610
Aufsatz in Zeitschrift
610
Aufsatz im Buch
92
Book section
92
Aufsatzsammlung
23
Hochschulschrift
22
Collection of articles of several authors
17
Sammelwerk
17
Thesis
15
Case study
9
Fallstudie
9
Graue Literatur
8
Non-commercial literature
8
Conference paper
4
Konferenzbeitrag
4
Arbeitspapier
3
Handbook
3
Handbuch
3
Working Paper
3
Mehrbändiges Werk
2
Multi-volume publication
2
Guidebook
1
Lehrbuch
1
Market information
1
Marktinformation
1
Ratgeber
1
Reprint
1
Statistik
1
Textbook
1
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Language
All
English
830
German
50
French
3
Author
All
Phau, Ian
23
Ko, Eunju
16
Atwal, Glyn
12
Kapferer, Jean-Noël
12
Seo, Yuri
11
Wiedmann, Klaus-Peter
11
Shimul, Anwar Sadat
10
Septianto, Felix
9
Uggla, Henrik
9
Valette-Florence, Pierre
8
Batat, Wided
7
Bryson, Douglas
7
Cedrola, Elena
7
Hennigs, Nadine
7
Nagasawa, Shin'ya
7
Dion, Delphine
6
Geerts, Angy
6
Park, Jungkun
6
Powell, Shaun M.
6
Shukla, Paurav
6
Ahn, Jiseon
5
Cheah, Isaac
5
Heine, Klaus
5
Hyun, Sunghyup Sean
5
Joy, Annamma
5
Klarmann, Christiane
5
König, Verena
5
Meurer, Jörg
5
Moore, Christopher M.
5
Sung, Billy
5
Thaichon, Park
5
Veg-Sala, Nathalie
5
Amatulli, Cesare
4
Chevalier, Michel
4
Choi, Tsan-Ming
4
Christodoulides, George
4
Husain, Rehan
4
Hyun, Hyowon
4
Lwin, Michael
4
Merrilees, Bill
4
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Institution
All
Springer Fachmedien Wiesbaden
2
Springer International Publishing
2
Verlag Dr. Kovač
2
Peter Lang GmbH
1
Sage Publications <Beverly Hills, Calif.; London>
1
Technische Universität Braunschweig
1
Universität des Saarlandes
1
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Published in...
All
Journal of business research : JBR
76
The journal of brand management : an international journal
51
Journal of fashion marketing and management
31
Journal of retailing and consumer services
29
The journal of product & brand management
25
Journal of global fashion marketing : JGfM
17
SpringerLink / Bücher
15
International journal of retail & distribution management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International journal of advertising : the review of marketing communications
10
Journal of international consumer marketing
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
8
Psychology & marketing
8
International marketing review
7
Journal of strategic marketing
7
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Springer eBook Collection
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Cogent business & management
5
International journal of consumer studies
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Marketing intelligence & planning
5
The Oxford handbook of luxury business
5
Central European business review : CEBR
4
European journal of marketing
4
International journal of contemporary hospitality management
4
International journal of wine business research : IJWBR
4
Journal of revenue and pricing management
4
Management for Professionals
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Palgrave Advances in Luxury
4
Palgrave advances in luxury
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Management
4
Strategic change
4
Sustainable Luxury : An International Perspective
4
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All
ECONIS (ZBW)
881
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1
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of
881
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date (newest first)
date (oldest first)
1
Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
2
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
3
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
Saved in:
4
India by design : the pursuit of luxury & fashion
Boroian, Michael
;
Poix, Alix de
-
2010
Persistent link: https://www.econbiz.de/10003865490
Saved in:
5
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
6
Guest editorial: The luxury brand strategy challenge
Okonkwo, Uché
- In:
The journal of brand management : an international journal
16
(
2008/2009
)
5/6
,
pp. 287-289
Persistent link: https://www.econbiz.de/10003847237
Saved in:
7
Managing the growth tradeoff : challenges and opportunities in luxury branding
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003847238
Saved in:
8
Sustaining the luxury brand on the Internet
Okonkwo, Uché
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 302-310
Persistent link: https://www.econbiz.de/10003847239
Saved in:
9
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
Saved in:
10
The anatomy of the luxury fashion brand
Fionda, Antoinette M.
;
Moore, Christopher M.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 347-363
Persistent link: https://www.econbiz.de/10003847275
Saved in:
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