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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam (contributor) - 2008 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
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Der Markt der Luxusgüter : Daten, Fakten, Trends zu Mode, Accessoires, Uhren, Düften
München : Focus-Magazin-Verl. - 2008 - 2009; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003757218
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2009
Persistent link: https://www.econbiz.de/10003739843
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Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam; Huber, Frank; Regier, Stefanie; … - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
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India by design : the pursuit of luxury & fashion
Boroian, Michael; Poix, Alix de - 2010
Persistent link: https://www.econbiz.de/10003865490
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Special issue: Luxury brands
Okonkwo, Uché (contributor) - 2009
Persistent link: https://www.econbiz.de/10003847225
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Guest editorial: The luxury brand strategy challenge
Okonkwo, Uché - In: The journal of brand management : an international journal 16 (2008/2009) 5/6, pp. 287-289
Persistent link: https://www.econbiz.de/10003847237
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Managing the growth tradeoff : challenges and opportunities in luxury branding
Keller, Kevin Lane - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 290-301
Persistent link: https://www.econbiz.de/10003847238
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Sustaining the luxury brand on the Internet
Okonkwo, Uché - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 302-310
Persistent link: https://www.econbiz.de/10003847239