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~subject:"Luxusgüter"
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Why the devil wears Prada: Con...
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Luxusgüter
Consumer behaviour
24
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Advertising effects
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Werbewirkung
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15
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Luxury goods
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Brand image
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Product placement
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Influencer marketing
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Hudders, Liselot
7
Yu, Shubin
3
Cauberghe, Verolien
2
Beuckels, Emma
1
Pandelaere, Mario
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Veirman, Marijke de
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Journal of fashion marketing and management
2
Journal of electronic commerce research : JECR
1
Journal of retailing and consumer services
1
Luxury marketing : a challenge for theory and practice
1
The journal of brand management : an international journal
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
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ECONIS (ZBW)
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1
Why the devil wears Prada : consumers' purchase motives for luxuries
Hudders, Liselot
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 609-622
Persistent link: https://www.econbiz.de/10009568309
Saved in:
2
Indulging the self positive consequences of luxury consumption
Hudders, Liselot
;
Pandelaere, Mario
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 119-137)
.
2013
Persistent link: https://www.econbiz.de/10009667681
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3
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
4
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
Beuckels, Emma
;
Hudders, Liselot
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 135-142
Persistent link: https://www.econbiz.de/10011598714
Saved in:
5
Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 16-35
Persistent link: https://www.econbiz.de/10011865633
Saved in:
6
Luxury influencer marketing and subjective well-being : how influencers' flaunting of luxuries impacts evaluations of the self and the endorsed brand
Veirman, Marijke de
;
Hudders, Liselot
- In:
The rise of positive luxury : transformative research …
,
(pp. 79-101)
.
2022
Persistent link: https://www.econbiz.de/10014232755
Saved in:
7
Measurement invariance of the modified brand luxury index scale across gender, age and countries
Yu, Shubin
;
Hudders, Liselot
- In:
Journal of fashion marketing and management
26
(
2022
)
5
,
pp. 870-889
Persistent link: https://www.econbiz.de/10013555064
Saved in:
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