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Me versus we : the role of luxury brand managers in times of co-creation
Riedmeier, Julia; Kreuzer, Maria - In: Journal of business research : JBR 145 (2022), pp. 240-252
Persistent link: https://www.econbiz.de/10013197898
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Moments of care : how interpersonal interactions contribute to luxury experiences of healthcare consumers
Kreuzer, Maria; Cado, Vesna; Raïes, Karine - In: Journal of business research : JBR 116 (2020), pp. 482-490
Persistent link: https://www.econbiz.de/10012257646
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The experience of luxury craftsmanship : a strategic asset for luxury experience management
Tarquini, Annalisa; Mühlbacher, Hans; Kreuzer, Maria - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1307-1338
Persistent link: https://www.econbiz.de/10013466528
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"My little luxury" : a consumer-centred, experimental view
Bauer, Martina; Wallpach, Sylvia von; Hemetsberger, Andrea - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10008989463
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Conceptualizing unconventional luxury
Thomsen, Thyra Uth; Holmqvist, Jonas; Wallpach, Sylvia von - In: Journal of business research : JBR 116 (2020), pp. 441-445
Persistent link: https://www.econbiz.de/10012257641
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Moments of luxury : a qualitative account of the experiential essence of luxury
Wallpach, Sylvia von; Hemetsberger, Andrea; Thomsen, … - In: Journal of business research : JBR 116 (2020), pp. 491-502
Persistent link: https://www.econbiz.de/10012257648
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Constructing personas : how high-net-worth social media influencers reconcile ethicality and living a luxury lifestyle
Leban, Marina; Thomsen, Thyra Uth; Wallpach, Sylvia von; … - In: Journal of business ethics : JBE 169 (2021) 2, pp. 225-239
Persistent link: https://www.econbiz.de/10012436730