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~subject:"Möbelhandel"
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Möbelhandel
Retail trade
32
Einzelhandel
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Brand management
10
Consumer behaviour
10
Estland
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Estonia
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Markenführung
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Brand image
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Großbritannien
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International market entry
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Internationaler Markteintritt
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Russia
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Warenhaus
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Corporate reputation
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Dienstleistungsqualität
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Firmenimage
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Food trade
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Furniture retailing
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IKEA
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Johansson, Ulf
3
Burt, Steven
2
Thelander, Åsa
2
Burt, Steve
1
Dawson, John A.
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Hultman, Jens
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The international review of retail, distribution and consumer research
2
Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Standardized marketing strategies in retailing? : IKEA’s marketing strategies in Sweden, the UK and China
Burt, Steven
;
Johansson, Ulf
;
Thelander, Åsa
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 183-193
Persistent link: https://www.econbiz.de/10009158891
Saved in:
2
Retail image as seen through consumers' eyes : studying international retail image through consumer photographs of stores
Burt, Steve
;
Johansson, Ulf
;
Thelander, Åsa
- In:
The international review of retail, distribution and …
17
(
2007
)
5
,
pp. 447-467
Persistent link: https://www.econbiz.de/10003602993
Saved in:
3
The changing marketing orientation within the business model of an international retailer : IKEA in China over 10 years
Burt, Steven
;
Dawson, John A.
;
Johansson, Ulf
;
Hultman, Jens
- In:
The international review of retail, distribution and …
31
(
2021
)
2
,
pp. 229-255
Persistent link: https://www.econbiz.de/10012485076
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