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Machine learning in marketing : a literature review, conceptual framework, and research agenda
Ngai, Eric W. T.; Wu, Yuanyuan - In: Journal of business research : JBR 145 (2022), pp. 35-48
Persistent link: https://www.econbiz.de/10013197877
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Machine learning in marketing : recent progress and future research directions
Herhausen, Dennis; Bernritter, Stefan F.; Ngai, Eric W. T. - In: Journal of business research : JBR 170 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014534973
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The implementation of artificial intelligence in organizations : a systematic literature review
Lee, Maggie C. M.; Scheepers, Helana; Lui, Ariel K. H.; … - In: Information & management : the internat. journal of … 60 (2023) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10014466179
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Understanding product returns : a systematic literature review using machine learning and bibliometric analysis
Quang Huy Duong; Zhou, Li; Meng, Meng; Truong Van Nguyen; … - In: International journal of production economics 243 (2022), pp. 1-19
Persistent link: https://www.econbiz.de/10013197614
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Forecasting SMEs' credit risk in supply chain finance with an enhanced hybrid ensemble machine learning approach
Zhu, You; Zhou, Li; Chi, Xie; Wang, Gang-Jin; Truong … - In: International journal of production economics 211 (2019), pp. 22-33
Persistent link: https://www.econbiz.de/10012013892
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Predicting customer demand for remanufactured products : a data-mining approach
Truong Van Nguyen; Zhou, Li; Chong, Alain Yee Loong; … - In: European journal of operational research : EJOR 281 (2020) 3, pp. 543-558
Persistent link: https://www.econbiz.de/10012157390
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The impact of green innovation on carbon reduction efficiency in China : evidence from machine learning validation
Zhao, Qiuyun; Jiang, Mei; Zhao, Zuoxiang; Liu, Fan; Zhou, Li - In: Energy economics 133 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015048298