Machine learning in marketing : recent progress and future research directions
Year of publication: |
2024
|
---|---|
Authors: | Herhausen, Dennis ; Bernritter, Stefan F. ; Ngai, Eric W. T. ; Kumar, Ajay ; Delen, Dursun |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 170.2024, Art.-No. 114254, p. 1-11
|
Subject: | Algorithm | Machine learning | Marketing | Privacy | Research agenda |
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