Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Malaysia"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Corporate reputation building...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Malaysia
Brand management
73
Markenführung
72
Corporate reputation
48
Firmenimage
47
Consumer behaviour
35
Konsumentenverhalten
34
Brand image
32
Markenimage
29
Public relations
25
Unternehmenskultur
25
Öffentlichkeitsarbeit
24
Corporate culture
23
Marketing management
22
Marketingmanagement
22
Brand architecture
19
Markenarchitektur
19
Brand
17
Markenartikel
17
Marketing
16
Reputation
14
Beziehungsmarketing
10
Higher education institution
10
Hochschule
10
Relationship marketing
10
Welt
9
World
9
Corporate Social Responsibility
7
Corporate identity
7
Corporate image
7
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
International marketing
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Communication
6
Customer satisfaction
6
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
2
Book section
2
Case study
1
Fallstudie
1
Language
All
English
8
Author
All
Melewar, T. C.
8
Bang, Nguyen
2
Roslin, Rosmimah Mohd
2
Chen, Cheng-Hao Steven
1
Ghazali Musa
1
Ismail, Ahmed Rageh
1
Norbani Che Ha
1
Rahman, Nor Aida Abdul
1
Sharif, Amir M.
1
Sharifah Faridah Syed Alwi
1
Wan Kalthom Yahya
1
Wu, Meng-Shan
1
Yeo Pei Chen
1
more ...
less ...
Published in...
All
Journal of Asia Pacific business
2
Asia Pacific journal of marketing and logistics
1
City branding : theory and cases
1
Ethical and social marketing in Asia : incorporating fairness management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of promotion management : JPM
1
Journal of vacation marketing : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Hypermarkets and the small retailers in Malaysia : exploring retailers' competitive abilities
Roslin, Rosmimah Mohd
;
Melewar, T. C.
- In:
Journal of Asia Pacific business
9
(
2008
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003794550
Saved in:
2
Kuala Lumpur : searching for the right brand
Ghazali Musa
;
Melewar, T. C.
- In:
City branding : theory and cases
,
(pp. 162-168)
.
2011
Persistent link: https://www.econbiz.de/10008809258
Saved in:
3
Branding in the Asian context : a Malaysian perspective
Sharifah Faridah Syed Alwi
;
Melewar, T. C.
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 287-297
Persistent link: https://www.econbiz.de/10009752328
Saved in:
4
The establishment of industrial branding through dyadic logistics partnership success (LPS) : the case of the Malaysian automotive and logistics industry
Rahman, Nor Aida Abdul
;
Melewar, T. C.
;
Sharif, Amir M.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 67-76
Persistent link: https://www.econbiz.de/10010359373
Saved in:
5
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
6
Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
Saved in:
7
Ethical marketing: Singapore, Malaysia and Thailand
Bang, Nguyen
;
Chen, Cheng-Hao Steven
;
Wu, Meng-Shan
; …
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 55-79)
.
2015
Persistent link: https://www.econbiz.de/10011477438
Saved in:
8
Supplier-retailer relationships in grocery distribution in Malaysia : indications of dominance, conflict, and cooperation
Roslin, Rosmimah Mohd
;
Melewar, T. C.
- In:
Journal of Asia Pacific business
3
(
2001
)
2
,
pp. 5-36
Persistent link: https://www.econbiz.de/10001605357
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
