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Transnational corporations from Asian developing countries : the internationalisation characteristics and business strategies of Sime Darby Berhad
Ahmad, Syed Zamberi; Kitchen, Philip J. - In: The international journal of business science & applied … 3 (2008) 2, pp. 21-36
There is limited empirical research on the internationalisation processes, strategies and operations of Asian multinational corporations (MNCs), particularly MNC's based in Malaysia. The emergence and development of an MNC from this developing country represents a significant addition to the...
Persistent link: https://www.econbiz.de/10011894089
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Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.; Sharifah Faridah Syed Alwi; Norbani … - In: Marketing intelligence & planning 32 (2014) 1, pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
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Marketing a consumer durable brand in Malaysia : a conjoint analysis and market simulation
Fon Sim Ong; Kitchen, Philip J.; Shih Shiuan Chew - In: The journal of consumer marketing 27 (2010) 6, pp. 507-515
Persistent link: https://www.econbiz.de/10008772887
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The relationship between sales skills and salesperson performance : an empirical study in the Malaysia telecommunications company
Basir, Mohd Sah; Ahmad, Syed Zamberi; Kitchen, Philip J. - In: International journal of management and marketing … 3 (2010) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10003950986
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Long term evolution mobile services and intention to adopt : a Malaysian perspective
Kitchen, Philip James; Martin, Roy; Norbani Che Ha - In: Journal of strategic marketing 23 (2015) 7, pp. 643-654
Persistent link: https://www.econbiz.de/10011479482
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THE RELATIONSHIP BETWEEN SALES SKILLS AND SALESPERSON PERFORMANCE: AN EMPIRICAL STUDY IN THE MALAYSIA TELECOMMUNICATIONS COMPANY
Basir, Mohd Sah; Ahmad, Syed Zamberi; Kitchen, Philip J. - In: International Journal of Management and Marketing Research 3 (2010) 1, pp. 51-73
The objectives of this paper are to understand the influence of sales skills dimensions namely: interpersonal skills, salesmanship skills, technical skills and marketing skills on salesperson performance in Telekom Malaysia (TM) Berhad, a major Malaysian telecommunication corporation. Data was...
Persistent link: https://www.econbiz.de/10011205586
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The Relationship between Sales Skills and Salesperson Performance : An Empirical Study in the Malaysia Telecommunications Company
Basir, Mohd Sah - 2010
The objectives of this paper are to understand the influence of sales skills dimensions namely: interpersonal skills, salesmanship skills, technical skills and marketing skills on salesperson performance in Telekom Malaysia (TM) Berhad, a major Malaysian telecommunication corporation. Data was...
Persistent link: https://www.econbiz.de/10013138689