Structured Abstract Subject Area Marketing Management, Consumer Behavior. Study Level This case is suitable to be used in advanced undergraduate and MBA/MSc level. Case Overview This case highlights the initiative taken by Malaysian government in order to launch and implement “No Plastic...

Over the last three decades, corporate social responsibility (CSR) has evolved significantly as a worldwide trend in both the management literature and the modern economy. However, it is still at its infancy stage in the developing countries like Malaysia. It is more prevalent in the coffee...