Syazwan Ab Talib, Mohamed; Bakar Abdul Hamid, Abu - In: Journal of Islamic Marketing 5 (2014) 3, pp. 322-343
Purpose – The purpose of this strengths or weaknesses, and its external opportunities or threats (SWOT) analysis study on Halal logistics industry in Malaysia is to identify SWOT in the Halal logistics environment and to uncover strategies to leverage on the strengths and opportunities and...