Sim Ong, Fon; Kitchen, J. Philip; Jama, Ata T. - In: Marketing Intelligence & Planning 26 (2008) 7, pp. 682-698
, 1,500 older people from three ethnic groups in eight geographical regions in Peninsular Malaysia participated in the … patterns among the grey market in Malaysia. Research limitations/implications – Limited to research in one developing country …, i.e. Malaysia, whose population is showing aging patterns in the demographic mix, similar to those in advanced …