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Static game theory models and their applications in management science
Wang, Qinan - In: European journal of operational research : EJOR 42 (1989) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10001082980
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Cases in advertising management
Kelley, Larry D.; Jugenheimer, Donald W. - 2009
Persistent link: https://www.econbiz.de/10003752229
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Medienmanagement : Aufgaben und Lösungen
Brösel, Gerrit (ed.); Thoma, Helmut (preface) - 2003
Persistent link: https://www.econbiz.de/10001754380
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Handbuch Medienmanagement : mit 46 Tabellen
Scholz, Christian (ed.) - 2006
Persistent link: https://www.econbiz.de/10002243591
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Media management : strategy, business models and case studies
Wirtz, Bernd W. - 2020 - Second edition
Persistent link: https://www.econbiz.de/10012250280
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Wertorientiertes Start-up-Management : Grundlagen - Konzepte - Strategien
Hommel, Ulrich (ed.); Knecht, Thomas C. (ed.) - 2002
Persistent link: https://www.econbiz.de/10001593300
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Handbuch Medien- und Multimediamanagement
Wirtz, Bernd W. (ed.) - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001732372
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Medienmanagement
Gläser, Martin - 2008
Persistent link: https://www.econbiz.de/10001793268
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Handbuch Medienmanagement
Dreiskämper, Thomas (contributor) - 2009
Persistent link: https://www.econbiz.de/10003856575
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Medienmanagement
Gläser, Martin - 2010 - 2., aktualisierte und überarb. Aufl.
Persistent link: https://www.econbiz.de/10008746229