Cases in advertising management
Larry D. Kelley and Donald W. Jugenheimer
| Year of publication: |
c2009
|
|---|---|
| Authors: | Kelley, Larry D. ; Jugenheimer, Donald W. |
| Publisher: |
Armonk, NY [u.a.] : M.E. Sharpe |
| Subject: | Werbewirtschaft | Advertising industry | Management | USA | United States | Marketing | Fallstudiensammlung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 120 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 978-0-7656-2261-7 ; 0-7656-2261-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003752229