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Marketing management and the decision sciences: theory and applications
Darden, William R. (contributor);  … - 1971
Persistent link: https://www.econbiz.de/10000572181
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Marketing: ein Interpretationsversuch aus Münsteraner Perspektive
Backhaus, Klaus; Schneider, Helmut - In: Marktorientierte Führung im wirtschaftlichen und …, (pp. 13-29). 2007
Persistent link: https://www.econbiz.de/10003584356
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Marketing management : a strategic decision-making approach
Mullins, John W.; Walker, Orville C. - 2013 - 8. ed
Persistent link: https://www.econbiz.de/10009517183
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Management of marketing
Lancaster, Geoff - 2005
Persistent link: https://www.econbiz.de/10002157818
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Marketing management : a strategic, decision-making approach
Mullins, John W.; Walker, Orville C.; Boyd, Harper W.; … - 2005 - 5. ed
Persistent link: https://www.econbiz.de/10001795505
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Marketing management : a relationship marketing perspective
2000
Persistent link: https://www.econbiz.de/10001421595
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Die Einführung des Marketing in den Unternehmungen der österreichischen Wirtschaft
Wandl, Claudia - 1995
Persistent link: https://www.econbiz.de/10000913944
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Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp; Edvardsson, Bo - In: Journal of service management 25 (2014) 2, pp. 166-170
Persistent link: https://www.econbiz.de/10010343486
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Marketing management
Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.
Persistent link: https://www.econbiz.de/10013474938
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Marketing management
Kotler, Philip - 2003 - 11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021