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Essentials of marketing : a ma...
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Management
Marketing
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Marketingmanagement
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Marketing management
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USA
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United States
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Vereinigte Staaten
9
Absatz
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International marketing
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Internationales Marketing
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Theory
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Lieferantenmanagement
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Supplier relationship management
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Absatzpolitik
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Distribution channel
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Handel
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Verbraucher
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Vertriebsweg
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Absatztechnik
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Beziehungsmarketing
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Market research
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Preisbindung
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Preisgestaltung
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Relationship marketing
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Resale price maintenance
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Antitrust law
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B-to-B-Marketing
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Betriebsfertigung
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Business-to-business marketing
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Competition policy
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Einführung
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Free rider problem
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Kartellrecht
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Perreault, William D.
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Cannon, Joseph P.
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MacCarthy, Edmund Jerome
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McCarthy, Edmund Jerome
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USB Cologne (EcoSocSci)
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Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
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2006
-
16. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004881948
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2
Basic marketing : a global-managerial approach
Perreault, William D.
;
MacCarthy, Edmund Jerome
-
2005
-
15. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004244631
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