Basic marketing : a global-managerial approach
Joseph P. Cannon ; William D. Perreault ; E. Jerome McCarthy
| Year of publication: |
2006 ; 16. ed., Internat. ed.
|
|---|---|
| Authors: | Cannon, Joseph P. ; Perreault, William D. ; McCarthy, Edmund Jerome |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill |
| Subject: | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | getr. Zählung : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-110110-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004881948