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Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004724414
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Advertising : a very short introduction
Fletcher, Winston - 2010 - 1. publ.
Persistent link: https://www.econbiz.de/10009259621
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004399191
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Kleppner's advertising procedure
Russell, Thomas; Lane, W. Ronald - 1999 - 14.ed.
Persistent link: https://www.econbiz.de/10004377629
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2003
Persistent link: https://www.econbiz.de/10004755180
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Crisis communications : a casebook approach
Fearn-Banks, Kathleen - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004731622
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The lovemarks effect : winning in the consumer revolution
Roberts, Kevin W. S. - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10004846106
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How to market, advertise, and promote your business or service in your own backyard
Egelhoff, Tom - 2008
Persistent link: https://www.econbiz.de/10004908820
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Gimme! : the human nature of successful marketing
Hallward, John - 2007
Persistent link: https://www.econbiz.de/10004879545
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Selling to India's consumer market
Bullis, Douglas - 1997
Persistent link: https://www.econbiz.de/10004879763