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1993-1997
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Doyle, Peter
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Lukas, Bryan A.
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Stern, Phil
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Whitwell, Greg
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USB Cologne (EcoSocSci)
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Marketing management : a strategic, value-based approach
Whitwell, Greg
;
Lukas, Bryan A.
;
Doyle, Peter
-
2003
-
Australian ed.
Persistent link: https://www.econbiz.de/10004254388
Saved in:
2
Analytical marketing management
Doyle, Peter
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10004655866
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3
Marketing management and strategy
Doyle, Peter
-
2006
-
4. ed.
Persistent link: https://www.econbiz.de/10004806806
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