entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in … the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products …. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an 'extreme makeover' in the …

Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing … of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing …