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Jacoby, Jacob
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Brand loyalty measurement and management
Jacoby, Jacob
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Chestnut, Robert W.
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1978
Persistent link: https://www.econbiz.de/10010129053
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Brand loyalty : measurement and management
Jacoby, Jacob
;
Chestnut, Robert Ward
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1978
Persistent link: https://www.econbiz.de/10004553283
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