With the rapid development in business and technology, enterprises are now facing competition that is fiercer than ever before. How to assist enterprises in gaining competitive advantage via business innovation and technologies has become a crucial issue. A solution to these contemporary issues...

Despite mixed performance reviews and experiences, customer relationship management (CRM) is among the most widely used and discussed management ideas by managers around the world. Commentators have noted that CRM has become “big business” and that there are many commercial actors selling...

While (managerial) beliefs are central to many aspects of strategic organization, interactive beliefs have been rather neglected. In an increasingly connected and networked economy, firms confront coordination problems that arise because of network effects. The capability to manage beliefs will...

Floriculture, or flower farming, is a discipline of horticulture concerned with the cultivation of flowering and ornamental plants for gardens and for floristry, comprising the floral industry. For selling flowers in markets it is necessary to have organised markets. A retailer/ wholesalers,...

A brand management framework is routinely advocated in gaining market share leadership within a product market, with consequent advantages accruing to the leading brand. Such a marketing-mix-based approach often fails to explain the absolute dominance of a leader over all other brands,...

The shrinkage or fraud in retail is a key issue that is becoming a cause of concern for Indian retailers.Various categories of fraud constitute a major component of the shrinkage. Among the factors responsible for shrinkage losses, employees and vendors are critical factors that need to be...

The level of service co-production offered to customers through self-service technologies (SSTs) is an important marketing decision. The extant literature reports numerous benefits of SSTs for firms, such as increasing efficiency, reducing costs, boosting loyalty, and reaching new customer...

Internal communication has become an important factor in today's business world. The increased use of electronic media can, despite their obvious advantages, cause communication problems, i.e. information overload. By avoiding communication problems, the productivity of a company can be...

Management Tools sind Werkzeuge, um Managemententscheidungen vorzubereiten und zu unterstützen. Sie sind standardisiert, setzen bestimmte Fähigkeiten zur Anwendung voraus und werden häufig von Unternehmensberatungen angeboten.

Research on business, management and accounting (BMA) in the past century has been overwhelming. Regardless of its significance, regions such as Ibero-America have been overlooked from exhaustive studies on bibliometrics in the subject of BMA. Here, a bibliometric outlook of the subject of BMA...