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Entwicklungen der Betriebswirtschaftslehre : 100 Jahre Fachdisziplin - zugleich eine Verlagsgeschichte
Gaugler, Eduard (ed.) - 2002
Persistent link: https://www.econbiz.de/10001687303
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Empirische Mastertechniken
Baumgarth, Carsten; Eisend, Martin; Evanschitzky, Heiner - In: Empirische Mastertechniken : eine anwendungsorientierte …, (pp. 3-26). 2009
Persistent link: https://www.econbiz.de/10003879044
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Marketing management
Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.
Persistent link: https://www.econbiz.de/10013474938
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Marketing management
Kotler, Philip - 2003 - 11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
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A frustated quest for community
Donaldson, Thomas - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 44-46
Persistent link: https://www.econbiz.de/10003830102
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An examination of Peter Drucker's work from an institutional perspective : how institutional innovation creates value leadership
Wallman, Jeffrey P. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 61-72
Persistent link: https://www.econbiz.de/10003830111
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A twenty-first century guide to Aldersonian marketing thought
Wooliscroft, Ben (ed.) - 2006
Persistent link: https://www.econbiz.de/10003228278
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Klassiker des Managements : von der Manufaktur zum modernen Großunternehmen
Rudolph, Franz (ed.); Domann, Uwe (contributor) - 1994 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000887345
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Is management interdisciplinary? : the evolution of management as an interdisciplinary field of research and education in the Netherlands
Baalen, Peter van (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003650466
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Management history : text and cases
Witzel, Morgen - 2009
Persistent link: https://www.econbiz.de/10003836168