Developed from a joint research effort between BCG and Harris Interactive, this report highlights the importance of focusing on the most recent, most frequent, and highest-spending customers.

In der heutigen Zeit gewinnen alternative Vertriebswege zunehmend an Bedeutung. Dies liegt zum einen in dem Wandel der Kauf- und Konsumgewohnheiten der Verbraucher begründet. Die Verbraucher suchen ihre Beschaffungskanäle nach der Bequemlichkeit und Verfügbarkeit der Produkte aus. (...)

In the paper a formal content model for the financial services industry as an example of one of the mostimportant eServices industries is presented. Generally, a financial services firm can provide its customers with agreat variety and quantity of self-produced and externally bought content....

Dealing with intangible and so subtle experience is unusual and a huge challenge for management that is not used to measure what has no numbers, but maybe they need to see beyond the obvious and accessible statistics. Recently, several studies point to the importance of customer experience...

The business of fashion : a global perspective -- Fashion forecasting and trend prediction -- Introduction to the principles of fashion management -- Fashion transition -- Fashion marketing and communication -- The fashion machine -- Fashion entrepreneurship and management