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Promoting nonprofit organizations : a reputation management approach
Kinzey, Ruth Ellen - 2013
Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement
Persistent link: https://www.econbiz.de/10009746663
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Corporate identity as strategic management communication : a working framework
Wah, Lee Chun - In: Contemporary thoughts on corporate branding and …, (pp. 138-149). 2008
Persistent link: https://www.econbiz.de/10003773430
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Managing outside pressure : strategies for preventing corporate disasters
Winter, Matthias; Steger, Ulrich - 1998
Persistent link: https://www.econbiz.de/10000649503
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Public-Relations-Agenturen führen : für Auftraggeber und Agenturleiter
Knobel, Peter P. - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003331043
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Motivations, organizational units, and management tools : taking stock of the why, who, and how of implementing corporate sustainability management
Windolph, Sarah Elena - 2013 - Electronic ed.
SWD-Schlagwörter: Nachhaltigkeit, Management, Unternehmen, Motivation, Organisatorischer Teilbereich. - Freie Schlagwörter (Englisch): Sustainability, management, company, motivation, organizational units
Persistent link: https://www.econbiz.de/10010246518
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How others see us : leaders' perceptions of communication and communication managers
Brønn, Paggy Simcic - In: Journal of communication management : an international … 18 (2014) 1, pp. 58-79
Persistent link: https://www.econbiz.de/10010254383
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Strategic public relations management : planning and managing effective communication programs
Austin, Erica Weintraub; Pinkleton, Bruce E. - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003274128
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Fallen die Unternehmensgrenzen? : Beiträge zur Außenorientierung der Unternehmensführung
Hinterhuber, Hans H. (ed.); Stahl, Heinz K. (contributor) - 2001
Persistent link: https://www.econbiz.de/10001553453
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Storytelling in organisations : supporting or subverting corporate strategy?
Spear, Sara; Roper, Stuart - In: Corporate communications : an international journal 21 (2016) 4, pp. 516-532
Persistent link: https://www.econbiz.de/10011626277
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Language : the sharpest tool in the business strategy toolbox
Sanden, Guro Refsum - In: Corporate communications : an international journal 21 (2016) 3, pp. 274-288
Persistent link: https://www.econbiz.de/10011582895