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How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille; Ringberg, Torsten; Wilke, Ricky - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
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Social media and management fashions
Madsen, Dag Øivind; Slåtten, Kåre - In: Cogent business & management 2 (2015), pp. 1-17
The management fashion literature has highlighted the role played by business media (i.e. print media outlets) in the … diffusion and dissemination of new management concepts and ideas. However, in the last few years, we have witnessed the … public and professionals in the business community. To date, however, management fashion researchers have not addressed the …
Persistent link: https://www.econbiz.de/10012036321
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Digitalization and the future of management learning : new technology as an enabler of historical, practice-oriented, and critical perspectives in management research and learning
Laurell, Christofer; Sandström, Christian; Eriksson, Klas - In: Management learning : the international journal for … 51 (2020) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10012154487
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Use of social media by companies : an exploratory study
Manzoor, Amir - In: Big data marketing strategies for superior customer …, (pp. 194-216). 2023
Persistent link: https://www.econbiz.de/10014365902
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Social Media and Management Fashions
Madsen, Dag Øivind; Slåtten, Kåre - 2015
The management fashion literature has highlighted the role played by business media (i.e. print media outlets) in the … diffusion and dissemination of new management concepts and ideas. However, in the last few years, we have witnessed the … public and professionals in the business community. To date, however, management fashion researchers have not addressed the …
Persistent link: https://www.econbiz.de/10014130998
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Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard (ed.) - 2019
Persistent link: https://www.econbiz.de/10012040334
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Business skills : all-in-one
Tracy, John A.; Anderson, Mary Ann; Anderson, Edward G. … - 2018
report -- book 2. Operations management: Designing processes to meet goals ; Planning for successful operations ; Creating a …-making process ; Becoming a more effective decision-maker -- book 4. Project management: Achieving results ; Knowing your project …
Persistent link: https://www.econbiz.de/10011995134
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E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos; Sfakianakis, Michael; Myloni, Barbara; … - In: International journal of internet marketing and … 13 (2019) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
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Managing the advertising activities in the system of integrated brand promotion of an enterprise
Vdovichena, O. G; Vdovichen, A. A.; Chychun, V. A - In: European research studies 21 (2018) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10012221359
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Angewandte Sportökonomie des 21. Jahrhunderts : Wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard (ed.) - 2019
der digitalen Transformation für den Breitensport ein, ein abschließender Beitrag widmet sich dem Sportevent-Management … Nowak ist Dekan des Fachbereiches Sport & Management der IST-Hochschule für Management, Düsseldorf. Die Autoren sind …
Persistent link: https://www.econbiz.de/10012402571