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Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical …
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The Marketing literature has shown how difficult it is to profile market segments derived with finite mixture models …
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Water is life and its provision is vital not only for purposes of sustaining life but alsofor convenience, health, sanitation and economic well being. The United Nationsestimates that over one billion people living in developing countries lack access tosafe water, with a substantialp roportion...
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book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the … segments of the campaigns' funders, and presents recommendations for developing marketing-mix programs to target them. This is …
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Betriebswirtschaftslehre und Marketing I, Direktor des Institut für Marktorientierte Unternehmensführung (IMU) an der Universität Mannheim …
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Marketing has traditionally deployed the rhetoric of consumer sovereignty and the efficiency of market relations to … changes in the regulation and structuring of the industry, financial services has begun to subscribe to marketing as a basis … for distribution and sales. Even then there is some question as to how prevalent the use of marketing concepts is in …
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