Knights, David; Sturdy, Andrew; Morgan, Glenn - In: European Journal of Marketing 28 (1994) 3, pp. 42-54
Marketing has traditionally deployed the rhetoric of consumer sovereignty and the efficiency of market relations to … changes in the regulation and structuring of the industry, financial services has begun to subscribe to marketing as a basis … for distribution and sales. Even then there is some question as to how prevalent the use of marketing concepts is in …