Narrow search
Showing 1 - 7 of 7
Cover Image
Bridging the academic-practitioner divide in marketing decision models
Lilien, Gary L. - In: Journal of marketing 75 (2011) 4, pp. 196-210
Persistent link: https://www.econbiz.de/10009270883
Cover Image
Focussed issue on group decision and negotiation
Chatterjee, Kalyan (contributor) - In: Management science : journal of the Institute for … 37 (1991) 10, pp. 1219-1362
Persistent link: https://www.econbiz.de/10001114629
Cover Image
Marketing models
Lilien, Gary L.; Kotler, Philip; Moorthy, K. S. - 1992
Persistent link: https://www.econbiz.de/10000841025
Cover Image
A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie - In: Industrial marketing management : the international … 15 (1986) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
Cover Image
Effective marketing science applications : insights from the ISMS-MSI Practice Prize finalist papers and projects
Lilien, Gary L.; Roberts, John H.; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 229-245
Persistent link: https://www.econbiz.de/10009736692
Cover Image
Marketing decision support models : the marketing engineering approach
Lilien, Gary L.; Rangaswamy, Arvind - In: The handbook of marketing research : uses, misuses, and …, (pp. 230-254). 2006
Persistent link: https://www.econbiz.de/10003420120
Cover Image
The effect of feedback and learning on DSS evaluations
Kayande, Ujwal; De Bruyn, Arnaud; Lilien, Gary L.; … - 2006
Persistent link: https://www.econbiz.de/10003265622